Author

  • Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers

    Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.

  • Borders Beefs Up Loyalty Program with Perks

    Borders has rolled out a new option to reward its loyalty program members.

  • XM Radio Takes a Wild Online Ride

    Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.

  • Those Were The Days

    “Mad Men” captures advertising’s golden era

  • Kryptonite Erecting Bike Racks in Four Cities

    Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months.

  • Wal-Mart Launches New Marketing Slogan

    Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site.

  • E-Mail Sites Generate Big Revenue

    According to a recent study conducted by Nielsen//NetRatings, e-mail sites are tops in terms of advertising revenue-generating Web site categories in the U.S. In July 2007, e-mail sites generated $260.4 million in ad revenue.

  • Google Tops Search Engines in July

    Recent figures released by Nielsen//NetRatings shows that Google is, once again, the top search provider in the U.S. The numbers collected for the month of July 2007 show that Google handled 4.1 billion queries during the month, or…

  • Local Online Advertising to Grow

    A recent report released by eMarketer titled “Local Online Advertising: Measuring the Market” shows that while only a small portion of total local advertising spending is being sent towards online efforts today, there is likely…

  • Small Businesses to Spend Big Bucks Online

    According to JupiterResearch, total online spending by small businesses was $47 billion in 2006. However, according to the firm’s recent report titled “US Online Small Business Market Category Forecast, 2007 to 2012,” this figure…