Marin Software Sees Strong Demand for Enterprise-Class Search Management Application;Company Signs Avenue A | Razorfish, Zappos.com, ZipRealty Strong growth in search management category underscores critical need for tools to help large search marketers deal with increasing complexity of paid search campaigns.

Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.

Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.

U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise

The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.

Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.

Major League Baseball and Baby Ruth are looking for one strong voice to deliver the national baseball anthem, “Take Me Out to the Ballgame,” at the historic All-Star game to be held in Yankee Stadium this season.

Recently, I had the privilege of speaking on a panel at the first LeadsCon meeting in Las Vegas. Our panel topic was the “Proper Role of Affiliate Marketing in Lead Generation.”

LeadsCon, in its inaugural outing, established itself as the premier national conference for both buyers and sellers in the online lead generation space.

It’s expected that major economic trends will be reflected in various types of online data. Average cost-per-click (CPC) data from March 2008 released by Efficient Frontier confirms this, as various finance-related categories saw relatively large month-to-month jumps.