Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

There’s only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industry—and that’s EMS. This year at the 23rd annual Experiential Marketing Summit, April 14-16 at the MGM Grand, Las Vegas, event peeps will together contemplate a “Big Bold Future.”

The Pink Bows Foundation, launched after the Astroworld Festival tragedy, is co-producing training events across the world in partnership with leading safety experts On Nov. 5, 2021, 23-year-old Madison Dubiski was one of 10 concertgoers who lost their lives in the Astroworld Festival tragedy. About 50,000 people gathered at NRG Park in Houston to watch […]

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

Attention is not always a good thing. Just ask Barbara Streisand.

This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

An analysis of Google reviews that mention store associates from top retail chains reveals the best and worst in-store customer service.   Lowe’s has the top in-store associates across its retail chain, according to a new report from review management platform Chatmeter.  Chatmeter used its artificial intelligence-powered software to analyze more than one million Google Reviews from […]

Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk conference in Las Vegas in March.  Marketing initiatives giving a boost to the brand include having both paid and organic content from celebrities through its “Team True” […]

What happens when a former Court TV and Comedy Central exec writes a thriller? A pretty good mystery with legal doings intertwined with steady, dry wit.

Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s […]