According to a new data released by TubeMogul and Brightcove, newspaper and magazine publishers get the highest online video viewing completion rates, while 35 percent of respondents said in-stream video ads produced the most revenue for their media businesses compared to other ad formats.

Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn’t the most precise metaphor for the recent findings of e-Dialog, it does highlight the company’s bottom line:
– show that you know your consumer before you bombard them with messages.

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Endeavor Ads, LLC. is a premiere performance marketing network which was founded through a vision of bridging the gaps between traditional lead generation strategies and the more modern performance marketing techniques

The other day, a founder of a new start-up in the performance marketing space quipped, “I can’t believe how easy I thought this would be when we started.” In some ways, he is the classic performance marketing story – young guy wants…

For a big group of performance-marketers, a trip to the Moscone Center in San Francisco automatically conjures up associations related to April and ad:tech. For another group of patrons, the Moscone Center means something else…

According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.

According to White Horse, a Web marketing, design and consulting company, B2B companies are lagging behind their B2C counterparts in the use of social media marketing. However, there are signs that B2B spending on social media efforts will boom shortly.

Debt lead generation is threatened by potential changes that will cause a drastic overhaul of the industry. This week we take a look at the threats to debt lead gen by placing proposals into context and…

Since the beginning of time, people have paid other people money to negotiate on their behalf. When that negotiating involves ones unsecured debt, it falls into the category of…