You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct and Promo. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'

Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

Chief Marketer and NextMark offer a selection of files new to market, including Investopedia eNewsletter and Living the Country Life Magazine.

According to BrightEdge’s “2012 Search Marketers Survey,” nearly three in four search engine marketers will spend more on search engine marketing technology in 2012 vs. 2011.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

There is a phenomenon in the product marketing world where a particular trademark becomes synonymous with every product of that type despite who makes it. This is when a brand name becomes generic. It’s hard to think of…

The nostalgic in us couldn’t help but smile when we found not just an ad for an incentive promotion (ok, Free iPod) offer but the type of ad. The simple banner read, “You Have (1) New Message.” It’s ad text that has literally been…

Calabasas, CA (January 6, 2012) – PsychicsLive announced the launch of their advanced video chat technology last month and received overwhelming response to the impressive, easy-to-navigate interface where users experience live, face-to-face psychic

A Federal Trade Commission (“FTC”) report recently submitted to Congress on the use of the Do Not Call Registry (the “Registry”) by businesses and consumers highlights the dangers in misuse of telemarketing leads. According to the FTC, “marketers claiming a business relationship have improperly…