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Shameless LeadsCon Plug…Because We Love You
Please ask yourself this simple question. Do you like paying more for something than you need to? If the answer is no, then stop waiting and book your tickets to LeasdCon now. The price on the site of $795 not for you? Your price is 25% less – $595. But it won’t be if you keep…
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What Game? The Ads Were Good though.
While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and whether illogical or…
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The Week in Review
Headlines from the industry.
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Mobile
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
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Agencies
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
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Data & Analytics
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?
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Agencies
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own
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Agencies
Netflix Metrics: Subscriber Levels Rebound And Profits Rise After PR Misstep
By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its “free subscriber” promotional category
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Agencies
Chief Marketer Listline February 6
Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.
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