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The Average U.S. Consumer Will Spend $126.03 on Valentine’s Day This Year
According to the National Retail Federation (NRF), the average U.S. consumer will spent more than $126 on Valentine’s Day this year, the highest mark in the “Valentine’s Day Consumer Intentions and Actions” survey’s 10-year history.
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Mobile Advertising in Q4 2011 Was up 39%
According to the most recent STRATA Survey, the media buying industry is optimistic. Among the findings in the survey are that eight out of 10 ad agencies will focus on digital more than they did a year ago.
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Holiday Tablet Traffic Surged in 2011; iOS Gets Higher CTRs Than Android
Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.
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B2C Email Newsletters: 25% Open Rate, 11% CTR, 2% Conversion Rate
According to Econsultancy’s “2012: Email in Action” study, the majority of responding marketers see social media as a challenging competitor for email. A similar majority thinks young people are abandoning email as a primary channel.
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Shameless LeadsCon Plug…Because We Love You
Please ask yourself this simple question. Do you like paying more for something than you need to? If the answer is no, then stop waiting and book your tickets to LeasdCon now. The price on the site of $795 not for you? Your price is 25% less – $595. But it won’t be if you keep…
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Mobile
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
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Agencies
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
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Data & Analytics
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?
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Agencies
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own
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