Online product reviews are gaining the trust of consumers, but there is still a good chunk who have reservations about how reliable they are, according to a study from PowerReviews.

Despite what one of our favorite friends in the industry tells us, it is not easy making money arbitraging media. And, with the recent tightening by Facebook, the job of the arbitrager has not gotten any easier. It isn’t…

Depending on your perspective, ad:tech either felt like just yesterday or as though a month has gone by. Regardless of how the time passed, most people found themselves asking the same question…

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

The results are in!

U.S. consumers spent less time with all forms of media in 2009, save one: mobile.

According to Nielsen, online video ads perform better than TV ads on all four major metrics, but that doesn’t mean that advertisers should ditch the traditional small-screen format altogether.

Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth.

This week, the vast majority of the performance marketing industry swarmed to San Francisco for one of three shows, the largest being the ritual we call ad:tech. There are two distinct sides…

In almost every article we write, we seem to talk about the uniqueness of the performance marketing space. There aren’t many other areas where one person or a pair of people can start from almost nothing…