Mobile Network Operators Rule Display Ads, Yahoo! Leads in Impressions
According to comScore, mobile phone network operators got the most impressions from online display ads in the U.S. in 2009.
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Prospect, Prospect, Prospect!
Always remember to never forget to actively prospect for new publishers and / or clients and advertisers, as a network - every single day.
Turk 182
While it makes sense in hindsight, at the time, circa August 2009, we found ourselves completely blown away by the size and scope of the incentive marketing space. For us, incentive marketing had always been associated...
Why We Care
Last week we wrote about a change in Facebook's advertising policy, one not publicly posted on their news site but sent out to a handful of its largest performance-based advertisers. The change focused on what might be called...
An Online Exchange for Landlords and Retailers Pops Up
A new online exchange called PopUpInsider.com matches landlords of vacant space with retailers and marketers looking to open temporary pop-up shops
Social Networks to Get $2.5 Billion in Ad Spending in 2010
Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.
LoudMo Unveils Increased Payouts and New Marketing Tools
Summary: LoudMo, the leading pay per install (PPI)affiliate program, launches new, increased payout structure and adds Babelfish, ChameleonTom and new search toolbar powered by Bing to its product line up.
Lessons in Unsustainability
Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by...
DirectCPV Launches Contextual Advertiser Platform Version 2.0
DirectCPV (www.directcpv.com), the industry’s most prominent contextual pay per view (PPV) advertising network, is excited to announce the release of their new and improved advertiser management platform.
Try to Respect Your Channels
With all of the performance based networks, aggregators and agencies out there as well as new ones appearing seemingly almost every day..
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