Despite its difficulties since hitting the stock market, Groupon remains hungry for startups to acquire. In the first nine months of 2012, the daily-deals giant acquired eight venture-backed companies, making it more active than Facebook. Groupon’s senior vice president of corporate development said the company is focused on purchasing companies that help it improve and […]

Sometimes Google displays paid search ads above its organic listings for a certain search, only to display paid ads to the side of those same listings later in the day. But when an advertiser runs an average-position report, they won’t see the difference between the two placements. Google offers a report to help advertisers understand […]

Earlier reports about a “want” button on Facebook have finally been substantiated. The social network is working with retailers in a test of a feature called “collections,” which will enable users to create wish lists of products, including home furnishings and clothing. Victoria’s Secret and Pottery Barn are among seven retailers in the test, which […]

Twitter has acquired Vine, a New York-based video-sharing company. Though the deal was initially presented as an “acqui-hire,” the pre-launch product still has a chance at launching as a standalone product. Quora users who have tested the iPhone app say Vine lets users create six-second video clips that loop, much like GIFs but with sound. […]

Getting a lead is a good reason to smile, but it only marks the beginning of a process.   Like children, leads are cultivated

According to an estimate from Forrester, CPMs will increase 76 percent during the next five years, from $2.66 in 2012 to $4.68 in 2017. “The bad news is that this CPM increase will be largely driven by adoption of the ‘viewable impression’ standard, where advertisers pay only for ads that are visible on the screen.” […]

A Facebook search engine is in the works, and it demands everyone’s attention. For one thing, Facebook’s 1 billion searches a day would mean it would immediately be the No. 2 search engine behind the almighty Google. So when Facebook unveils its search engine, it will be important to understand how to rank well in […]

Zynga’s stock price has been a well-documented sinking ship, but its employees’ morale appears to be following suit. The game-making company is apparently rife with rumors of future layoffs and potential sales of its groups. One point of strife for Zynga has been the realm of mobile, as games for the smaller screen haven’t translated […]

By Paul Taylor, founder and CEO of Webmarketing123

With its vast store of employee contact information, LinkedIn continues to be the leading social media platform for B2B businesses. Given that more than 71 percent of users have a household income of $50,000 or higher and 64 percent use LinkedIn for business growth, it’s vital to leverage this platform for your marketing efforts.

Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering […]