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Yahoo and Bing’s Success Rates Are Higher Than Google’s
The search landscape remains relatively unchanged, according to Experian Hitwise. Nevertheless, there are interesting changes to note, including the fact that query success rates for Yahoo and Bing were higher than Google’s success rate in November.
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Location, Real-Time Bidding and Online Privacy Among Trends for 2011
On Dec. 16, eMarketer presented its “Key Digital Trends for 2011” webinar. The speakers included Noah Elkin, David Hallerman and Debra Aho Williamson, all principal analysts for eMarketer.
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More Video Ads Are Delivered to Viewers in November
According to the latest figures released from comScore, more video ads were delivered to U.S. online video viewers in November compared to October. Online video ads are also reaching a bigger portion of the total U.S. population.
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The Week in Review
Headlines from the industry.
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Coupons vs. Deals
The public stock markets make it very easy to separate those who had a good year from those who did not. As is the case with the…
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The 10 Biggest Legal Hazards for Lead-Generation Marketers
Lead generation is a process that places marketers in a field filled with legal snares ready to bite.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Mobile Ad Revenues to Reach $1.2 Billion in 2011
According to Smaato, a mobile ad optimizer and mobile advertising company, expects a big year for mobile applications in 2011. Its “Mobile Advertising Trends 2011” slideshow sheds light on many of its big expectations in the coming year.
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US Online Holiday Spending Is Up 12%
In the U.S., retail e-commerce spending for the holiday season-to-date is $22.0 billion, up 12 percent from the $19.7 billion mark reached during the same period last year, according to comScore. The holiday season-to-date is defined as Nov. 1 to Dec. 10.
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Youths’ Spending Power is Trending Upward Again
According to the latest edition of Trends & Tudes from Harris Interactive Youth & Education Research, young consumers are spending more than they did last year, serving as a reminder that this segment is one that marketers should bear in mind as we head toward 2011.
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