Converto, an advertising analytics and optimization technology company, has just launched a new product that will help draw a direct line from things like Twitter streams, YouTube channels, Pinterest pins and Facebook activity to sales. The product will also track display advertising, paid search and other online ads. “The firm gave the example of a […]

Well, well, well

Jetsetter, a luxury-travel flash-sales website, has launched Jetsetter Now, an iPhone and iPad app that offers deals on same-day hotel bookings. Deals are sent to members at noon each day. New York City, Las Vegas, Los Angeles, San Francisco, Miami, Boston and Chicago are the seven cities that will receive Jetsetter Now deals to start. […]

By Sam Sim, Co-Founder, Guppy Media

It’s crucial for performance/direct-response-based marketing that you adequately and thoroughly manage your overall click-to-conversion rates and earnings per click (EPC). Oftentimes, advertisers and networks have a tendency to get frustrated when there are substantial clicks within a certain time period but the actual conversion rate of the CPA-paying campaign is minimal. In many cases, normally I would shut off all campaigns that retain an average EPC of less than $0.05. In these cases, several revenue-generating opportunities could and do exist. Here are a few tips to ensure that you are maximizing your revenue and overall eCPM by taking advantage of all of the monetization options around the click.

Jason Miller, social media strategist and content marketing evangelist at Marketo, shares how his company uses SlideShare in their content marketing strategy. “No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers,” he writes. “It’s now vital to include a visual element […]

First things first: If your offer isn’t right for someone or if it plain stinks, your opt-in rate isn’t going to be magically propped up with a few tricks. But if you have a good offer and qualified traffic, maybe these five tactics can help: 1) match the offer with the medium; 2) offer less […]

Groupon has been the object of bad press across the pond in the U.K. It’s nothing new to industry watchers

Twitter has quietly launched a directory of user profiles. A link for “Directory” is visible on the bottom of Twitter’s home page (if you’re logged out). The alphabetical directory allows people to search by drilling down into ranges of names and includes non-Latin character names. The link to the directory also seems to appear intermittently […]

Groupon purchased Breadcrumb, a point-of-sale (POS) app for restaurants, bars and cafes, four months ago. After a pilot in New York City, Groupon is launching Breadcrumb as an iPad app to offer these businesses a simple POS solution. Businesses that sign up for Breadcrumb will get a Breadbox, which includes an iPad, iPad stand, cash […]

A report titled “Consumer Online Behavior Report: Developing Informed Digital Marketing Strategies for Holiday Success” was recently published by Yesmail Interactive. It highlights many insights and pieces of advice for marketers this holiday season, including a finding that email promotions viewed on mobile devices have driven more than 4 in 10 mobile device owners to […]