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Is Telemarketing the New Old Thing?

March 18, 2010 | 

As I was walking around this past Affiliate Summit, I couldn't help but notice companies looking to buy call center generated leads.

E-Mail Marketers Focus on Recipients’ Interests, Behaviors

March 11, 2010 | 

Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.

Mobile Facebook and Twitter Booms, MySpace

March 11, 2010 | 

Social networking sites are being accessed more and more via mobile browsers, but not all the big dogs have loud barks. While Facebook and Twitter are thriving in the mobile realm, MySpace seems to be foundering.

US Users Watched 32 Billion Videos in January

March 11, 2010 | 

According to comScore, 32.4 billion videos were watched by 173.4 million unique U.S. Internet viewers in January, with the usual suspects leading the way.

Online > Print in 2010

March 11, 2010 | 

Spending on online advertising and marketing will surpass print for the first time in 2010, according to Outsell Inc.

Want to avoid sales tax on Affiliate programs? Work with non-taxable offers!

March 11, 2010 | 

What’s the number one concern among Affiliate Marketers? The news sites and forums have been buzzing with the issue of State’s taxing affiliate and online purchases for over a year now.

Facebook Freebie Crackdown Continues

March 11, 2010 | 

The accounts vary, but unlike years past where regardless of the prognosticator, the predictions looked dire, today when it comes to how much will Facebook make, the only question is how high...

For Better or for Worse?

March 11, 2010 | 

For as much as the performance marketing industry has changed over the past decade, some things have not changed all that much. We still use the pixel in order to track...

Negative Value Leads

March 4, 2010 | 

Couldn't something that costs nothing have negative value? Could something free actually cost money? Given this audience, that last question should have had an asterisk. Performance...

Regulating Debt

March 4, 2010 | 

Some say money is the root of all evil. Outside of love, directly and indirectly, money is probably one of the most written about topics. In our space, money isn't necessarily the root of all evil...