According to The Retail Email Blog, for the week ending Friday, April 30, top online retailers sent more e-mail than they did in the previous week, four weeks ago and in the same week last year.
Any talk of privacy and appropriate advertising leads us to ponder one of online direct marketing's greatest vehicles, our long-lost friend the flog. We wish we had insight into the current size of the...
It's easy to have a cynical view of legislation. Listening to the U.S. Senate Committee on Commerce, Science, and Transportation's recent hearing on "The Debt Settlement Industry: The Consumer's...
THE INCENTIVE MARKETING ASSOCIATION: has added a new category to its Circle of Excellence Awards: the Social Responsibility Award, which recognizes incentive suppliers in three key areas
Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)
The results are in!
Social networks are getting all the buzz these days, but don't forget about blogs. According to a recent study, they still hold plenty of sway of female consumers.
Grocery shoppers are heavily influenced by online ads, regardless of whether they shop for their goods online or offline, according to Burst Media.
According to a recent survey conducted by the Mobile Marketing Association (MMA) and Luth Research, consumers respond much better to location-based ads than to SMS and mobile Web ads.
Online product reviews are gaining the trust of consumers, but there is still a good chunk who have reservations about how reliable they are, according to a study from PowerReviews.
