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PC Market is Hot, Acer Closing in On HP

The global PC market has never been more explosive, according to market research company iSuppli Corp. While Hewlett-Packard remains the top dog, Acer and Dell are quickly catching up.

E-Mail Marketers Need to Display Understanding, Especially for Mobile Users

Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn't the most precise metaphor for the recent findings of e-Dialog, it does highlight the company's bottom line:- show that…

The Week in Review

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Endeavor Ads launches exclusive Affiliate Network

Endeavor Ads, LLC. is a premiere performance marketing network which was founded through a vision of bridging the gaps between traditional lead generation strategies and the more modern performance marketing techniques

The Necessity of Naivety

The other day, a founder of a new start-up in the performance marketing space quipped, "I can't believe how easy I thought this would be when we started." In some ways, he is the classic performance marketing story - young guy wants...

Apple Age

For a big group of performance-marketers, a trip to the Moscone Center in San Francisco automatically conjures up associations related to April and ad:tech. For another group of patrons, the Moscone Center means something else...