Click-through rates aren’t always an accurate indicator of conversions or purchase intent for mobile ads

Since search retargeting first hit the scene, the questions from the market have become a lot more complex, partly because imitators are confusing buyers. To clarify what search retargeting is all about, Dan Hamman of Chango, a search retargeting firm, addresses seven of the most commonly asked questions about search retargeting. For instance: Where do […]

November’s arrival means the online holiday shopping season is upon us. According to comScore, this holiday season looks to be a positive one with strong year-over-year growth rates. For this year, comScore has identified four key trends: social commerce, smartphones, showrooming and sit-back shopping. These trends mean winners will include established online retail brands like […]

Fab.com has been getting a lot of attention lately, and rightfully so. In just two years, the company has drawn 9 million members in its community and has projected sales of $150 million this year. According to Compete, Fab.com has seen its audience of unique visitors grow by 928 percent in the past year. However, […]

Content remains king, but content marketing can be a daunting process. “You can’t copy it from someone else. It can’t be written by a copywriter who doesn’t understand the subject matter. You actually have to sit down, exercise your brain cells and produce something original.” The challenging nature of content marketing can lead to procrastination. […]

Waze, the community-based traffic and navigation app that got a boost after a mention in Apple CEO Tim Cook’s Apple Maps apology letter, is taking a big step toward monetization today with its announcement of a location-guided advertising platform called Waze Ads. This platform offers businesses the opportunity to pay for a branded pin on […]

Instagram announced the addition of Web-based profile pages for users, a sign that the mobile app has truly outgrown the small screen. Brands should see this as an opportunity. The Web profiles will be kept simple to help users and brands display their content in an organized, visually appealing way. “In essence, the move helps […]

Yahoo is defending its right to record and monitor emails on its servers. The company is asking a federal judge to dismiss a lawsuit alleging that Yahoo is violating a California law by scanning emails so it can deliver ads to users. Yahoo is arguing that the federal Electronic Communications Privacy Act trumps California’s Invasion […]

When Facebook engineers shared Facebook’s EdgeRank formula at the f8 conference back in April 2010, many marketers misinterpreted it as a set of directions for how a brand can attain success on Facebook. Rather, EdgeRank is Facebook’s own equation

In its latest Local Commerce Monitor tracking survey, BIA/Kelsey found that more than half of small and medium-sized businesses (SMBs) currently utilize or plan to utilize customer loyalty programs. The survey also found that less than 15 percent of SMBs say they have a mobile website. According to Wave 16 (Q3 2012) of the Local […]