A Sector Under Siege – Part 1
Those who build offers have a special talent. It's not easy to qualify, but those who can come up with an offer don’t just understand the traffic landscape, they have...
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Android Surges, iPhone Still Sexy
Smart phones have now reached a quarter of the U.S. mobile-subscribing population, according to Nielsen. While Android has continued its surge, the iPhone remains the most appealing smart phone on the market.
Internet Explorer, Safari and Opera Gain in July, Firefox and Chrome Lose
According to NetMarketShare, Internet Explorer, Safari and Opera all experienced a small bump in market share in July, while Firefox and Chrome were knocked down.
Papa John’s Contest Pulls 12,000 and New Marketing Ideas…Maybe
Papa John's pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John's menu yesterday
The Week in Review
Headlines from the industry.To receive daily updates please visit the Digital Moses fan page
E-Mail is Alive, but Open Rates, Click Rates Decline
According to the latest "Email Marketing Metrics Report" from MailerMailer, its 10th version, e-mail is not dead.
Is There an Ideal Size for a Search Box?
Designing a website involves a lot of things, but how often does one think of the ideal size for a search box?
Verizon Wireless Smart Phones Consume Most Data, iPhone Still Dominates
By now, we're all aware of the rumors saying Apple's iPhone will make its way to Verizon Wireless around the beginning of next year.
Digital Coupons Doubled to More than $1 Billion
According to Coupons.com, printed savings from digital coupons doubled during the 12 months ending June 2010, with ready-to-eat cereal leading the way.
Google Tax
The performance marketing world has generally relied upon a fairly straightforward approach. Find / build offer; buy traffic, watch performance, tweak, and scale. Historically, the traffic...
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