Google is for Experts, Yahoo is for Novices and 78% of Searchers Want to Learn More After Seeing an Ad
The "2010 Search Engine Results Page (SERP) Insights Study" from Performics, conducted by ROI Research, includes its fair share of intriguing morsels of information about searchers in the U.S., including the finding that Google is for "experts," and Yahoo is for "novices."