Facebook is superior to Twitter when it comes to building strong relationships and communities online, according to a study from Emilio Ferrara, post-doctoral research fellow at Indiana University. He mined data about public profiles and came up with complex algorithms tracking users’ interactions with others. This led to a mapping of those networks. “We discovered […]

Marketers now have three new keyword matching options when they use Twitter’s Promoted Tweets: exact match, phrase match and keyword match. Twitter is also enabling marketers to use negative keywords so they can limit their Promoted Tweets from displaying when users search for certain terms. The company has also rolled out a bulk import tool, […]

Brands with social media presences should consider whether or not they’re being too “loud” or “chatty” on those channels. According to a study from SocialVibe, 33 percent of U.S. Internet users have ended a relationship with a brand on social media because of too many updates. Meanwhile, 22 percent stopped following a brand’s social media […]

Bringing home a ton of Halloween candy is a joyous affair, but there is always the important task of sorting through the bag of sweets to separate the delectable from the disgusting

Should smiles be a metric B2B marketers take into account when assessing the value of a prospect? A new study from “Customer Search Engine” Mintigo suggests that the answer is yes, since prospects who smile in their online profile photos are much more likely to respond to cold emails from B2B marketers. Mintigo’s “DNA Spotlight […]

In-app mobile ads are a relatively newfangled toy for advertisers, one that’s gaining traction for many companies, including the likes of Facebook and Instagram. But for smartphone owners, they’re just the latest in annoyances that often get in the way of otherwise enjoyable experiences. This means if mobile advertisers are looking to find a balance […]

By James Carner, founder, eHygienics.com

For almost 20 years now, anti-spammers have been using propaganda, social norms and the law to end their war on spam.

According to Devdas Bhagat, an IT consultant of a large anti-spam group, spam is still a “hard” problem. Although they can remove 98-99 percent of all spam through filtering techniques and SMTP tweaks, the 2 percent of spam still annoys anti-spammers.

Facebook is joining the likes of Google and Twitter by offering its own take on what was popular in 2012. The social network offers a “look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on Facebook.” While there are no mentions of […]

For all its recent public shaming, maybe Groupon still has a trick or two up its sleeve. One of those tricks might be DealAdvisor, software the daily-deals company is developing to help small retailers set up flash sales on its Groupon Goods site. DealAdvisor will enable business owners to run sales for a fixed period […]

Dan Frommer, a tech writer and editor who has been with SplatF, Business Insider and ReadWriteWeb, is launching a travel startup called City Notes. The City Notes mobile app offers users 10-25 suggestions on places to go in a city. It’s starting with a New York City holiday guide, which appears to “ooze ‘local curation’” […]