Google has confirmed that it’s testing a new mobile search feature called “Quick View.” The feature, which has been spotted on an iPhone 5, is a “Quick View” button that sits beside mobile-enabled search results. Pressing this button lets users see something like a quick preview of the website without having to load the full […]

Google’s algorithm compels marketers to be very mindful of their ability to churn out high-quality content on their websites and blogs. The problem is that generating good content takes time, creativity and, sometimes, money. But there’s a helpful tool for marketers to help them in this quest: contests. “Through awards of cash, merchandise, free service […]

Rand Fishkin recently wrote a blog post titled, “Is There a Long Tail to Referral Traffic?” In the post he shared findings of his analysis of referral traffic to four websites. Conductor, an SEO technology company, decided to take up Fishkin’s challenge to anyone willing to delve deeper into the topic of referral traffic and […]

iStrategyLabs, a digital agency, took some social media statistics for 2012 gathered by Huffington Post to generate a nifty infographic. Here are some of the interesting bits of information: –

Marketers who only A/B test email subject lines are losing the forest for the trees. According to a MarketingSherpa, subject lines are the most commonly tested email campaign element. But marketers should remember that there’s more to test than subject lines. Here are six variables beyond the subject line to test: the offer, landing page, […]

Marketers looking to customize and improve their Twitter campaigns should know about these six analytics tools: 1) SocialBro: real-time analytics and insights; 2) TweetReach: see the reach of your tweets; 3) Buffer: schedule tweets and see how effective your tweets are; 4) TwentyFeet: a simple way to see Twitter metrics; 5) Goo.gl: a URL shortener […]

As if Groupon didn’t have enough troubles: The daily-deals company is facing yet another class-action lawsuit, courtesy of San Diego-based law firm Robbins Geller Rudman & Dowd LLP, which previously sued Groupon in the spring. The class action is on behalf of Groupon common-stock owners during May 14-Nov. 8. “The complaint charges Groupon and certain […]

By Chandler Galt, social media account manager at Webmarketing123

One of the biggest challenges social media marketers face is tying revenue to social media efforts. How do you know if it’s more important to build out a Facebook timeline or spend time training your sales team to mine for leads on LinkedIn? Thankfully, the Google Analytics team has developed new reports to help make this decision process easier. Our guide will show you how to derive actionable items to increase your lead generation from social media.

Have you purchased movie tickets recently? It seems that moviegoers are often forced to choose between the 3-D and regular versions of the movie they want to see. Well, marketers who deal with scoring leads might be compelled to make a similar decision, too. While traditional lead scoring deals with two layers, the emerging trend […]

Facebook, Twitter, LinkedIn and their cohorts are far from new, but if you look at the way many companies are utilizing them for lead generation it seems like social media is something that burst onto the scene last week. Here are five “realities of social media lead generation” that some companies seem to misunderstand: 1) […]