Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it's a lot more straightforward for social media ad campaigns.
New York, March 08, 2011 - MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today released a new study titled "Financial Services: Making Smart Investments in Online Advertising."
Bing-powered search continues to see happy days as it gained ground on Google in February and saw noticeably higher "success" rates than the biggest search engine in the land, according to Experian Hitwise. The company also revealed sites that saw spikes in traffic after the earthquake and tsunami in...
A recent enforcement action taken by the Federal Trade Commission ("FTC") to shut down a marketer using text messages highlights the need to be mindful of the law and regulations that govern mobile marketing.
"Through the rapid evolution of in-app rich media, one important aspect has remained a constant: its exceptional performance," according to a recent report from Medialets, a mobile rich-media ad platform
Can you believe how the time flies? Not two weeks have passed, and so it begins. Shameless plug time. The beauty about the shameless plug is its transparency. The problem with trying to be cute and sneak in a plug is that you will see right through that. That's why when it comes to promotional…
In a glimpse of the search landscape, Experian Hitwise shows that for the week ending Saturday, March 5, Facebook was the top overall website (among other things), Staples.com was the top office supplies website and Amazon.com was the top retail website.
After just two months as the second-place dog in the U.S. smart phone platform race, Google's Android OS leapfrogged RIM's BlackBerry OS in January, according to comScore.
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E-mail marketers have lost sight of the basics, according to a study from Econsultancy sponsored by Adestra
