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While we like thinking of ourselves as up to date on many of the major issues in the performance marketing world, the uncomfortable reality for us is that there are so many that we both don’t follow and cannot claim anything close to...

AdoTube, an in-stream/in-video ad platform, recently shared its In-Video Format Index for the fourth quarter of 2010. Among the findings were that in-video ads have significantly higher engagement rates and click-through rates than rich-media display benchmarks.

Mobile-device users are more concerned about unwanted marketing on their smartphones than they are about malware and spyware, according to a survey from AVG Technolgoies and Ponemon Institute.

AdComply is pleased to announce the official launch of its business operations based in Victoria, BC, Canada. Founded by online marketing pioneers Kevin Wolski and Greg Bate, AdComply is an online compliance company that is poised...

TheMediaCrew announces Licensing of its New Proprietary Performance Marketing Software: EFFECTUS. TheMediaCrew.com a two time Inc. 500 company has announced an official launch of its proprietary affiliate marketing software, EFFECTUS

As we were first wrapping our heads around the affiliate nexus tax, one of the first questions we had was trying to figure out how it would be implemented. For example, if a consumer clicks on an affiliate link where the affiliate resides in a state with the...

Google is creating a video marketplace within its DoubleClick Ad Exchange, according the company's vice president of product management. This would mean that Google would become a middleman for selling ads on the Internet, similar to what it does now for display ads.

How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.

According to Kantar Media's latest figures, ad spending in 2010 increased nearly 10 percent year-over-year in 2010.