For businesses that sell things, open and click-through rates are fine email marketing metrics to use but it’s time to go beyond that to what actually matters: revenue. Here are six email revenue metrics to help you gauge the effectiveness of your campaigns and make a case for a sturdy budget: 1) campaign revenue: appropriate […]

Waze, the community-based navigation and traffic app that got plenty of buzz thanks to Apple’s Maps disaster, published then took down a blog post announcing that it had 34 million users in 2012. As of October, Waze had 29 million users. In a curious infographic that went along with its now-absent blog post announcing the […]

LivingSocial has hired Barry Judge to be its new chief marketing officer (CMO). Judge resigned from his global CMO post at Best Buy back in May after starting there in 1999. “Barry helped one of the world’s largest retailers build a powerhouse online and mobile presence, and we’re confident he can help us extend our […]

According to Janrain, Facebook continues to lead the way when it comes to social logins, though Google gained some ground in the fourth quarter of 2012. For websites targeted at business professionals, LinkedIn logins were quite popular. “If you’re like 87% of people, you have likely come across the option to register at a website […]

Today LinkedIn announced a big landmark: the social network now boasts more than 200 million members from more than 200 countries and territories around the globe. The social network for professionals is also available in 19 languages. To celebrate the occasion, LinkedIn shared an infographic offering some insights into who its 200 million members are. […]

Yesterday on its Engineering Blog, Twitter shared an intriguing peek into how its real-time search is refined with the help of humans. The company offered an in-depth look at the process of how it handles real-time searches and events. Twitter lays this two challenges these sudden events pose from a search and advertising perspective: 1) […]

For brands and marketers looking for a shining example of a company that turned its social media presence into measurable results, they need to look no further than Starbucks, according to this Huffington Post article. “Many companies concentrate social media efforts on getting as many fans as possible, but focusing just on the number of […]

While it may not be Montague and Capulet, chances are that your sales and marketing crews aren’t quite aligned with each other. But fear not — you aren’t alone in this difficult endeavor. While it’s hard to change process all the time, there are three overarching themes that tend to surface over and over again, […]

Landing pages for paid search get plenty of discussion, but SEO landing pages often get left out in the cold, “which is odd considering they’re twice as hard to master.” While PPC landing pages are asked only to convert, SEO landing pages are asked to do two things: convert, and rank well and drive organic […]

Ford is trying to blaze an untraveled trail in the automotive industry: The company is aiming to make its AppLink platform open to all automakers with no costs or restrictions. On Monday, the automaker announced its Ford Developer Program. “Utilizing the SYNC connectivity system and AppLink application programming interface (API), Ford becomes the first automaker […]