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Transferability

There is an area in Los Angeles where the major aerospace companies have their headquarters. Three buildings sit right next to each other, all of them within a stones throw of Los Angeles International Airport. If you work in aerospace, you...

interclick Launches New Customer Portal With Emphasis on Analytics & Transparency

NEW YORK, April 27, 2011 (GLOBE NEWSWIRE) -- Today interclick (Nasdaq:ICLK) launched the Company's new Customer Portal with advanced features to meet the evolving needs of online advertisers and publishers. The portal builds upon interclick's best-in-class transparency practices providing deeper insights into audience and...

The Week in Review

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Flogs and Farticles – The Crackdown Begins Day 1

On what has historically been tax day, April 15th, the FTC sought to impose a tax of its own, this time against those associated with fake blogs and fake news sites. Last year, we said that it was not a matter of if but when the FTC would take...

Flogs and Farticles – The Crackdown Begins Day 2

"FTC Cracks Down on Fake News Websites Used to Advertise Acai Berry Weight-Loss Pills." The follow-on title reiterates that message but ads in new important details, saying, "FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products."

Social Media Sites Send 11% of Traffic to Content Pages

According to Outbrain's "Content Discovery and Engagement Report, Q1 2011," social media sites send 11 percent of traffic to content pages. This trails more traditional sources of external traffic such as search, content sites and portals.