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InfiniteTraffic acquires the ConglomerateNetwork.com

InfiniteTraffic has acquired the ConglomerateNetwork.com and will be now taking over and managing all their publishers accounts. This is all part of our strategy to increase our growth, reach, and offer potential ..

What Does “Direct” Mean?

Our Q&A with Wicks Walker of W4 fame had us, not surprisingly, thinking about the current state of the CPA network and overall performance marketing space. A decent portion of our thinking was influenced by a recent conversation we had with a network...

Facebook Display Ad Revenues: $2.2 Billion in 2011

According to eMarketer, Facebook's online display ad revenue in the U.S. will surge once again in 2011 and reach $2.2 billion, making it the No. 1 display ad-selling company in the nation.

New Verticals – The Lead Gen Chicken and Egg

It’s not as though we don't spend enough time thinking about the lead gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so...

The Auto Insurance Lead Crisis Part 2

Last week, we talked about a growing issue within the auto insurance lead generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell leads to agents directly. A group…

Mobile Ads Need to Work on Building Trust

According to a report recently released by Nielsen, mobile ads lag far behind other forms of advertising when it comes to trustworthiness. Nevertheless, mobile ads are growing in popularity and importance, and are finding their way into more mobile apps.