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Righting the Ship

As compelling as it is to follow-up on Google's +1 or Facebook's latest partnership with Skype, offering, in writing about those unfortunate but all too common scenarios where companies with a seemingly insurmountable lead take the never planned or expected left towards the road, it became hard to think about anything else. The Sinking Ship…

Week in review

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Paid Search: 12% Year-Over-Year Growth in Q2 2011

According to IgnitionOne's "US Online Advertising Report" for the second quarter of 2011, U.S. online advertising spend in the second quarter showed strength across all channels despite larger economic uncertainties.

Is It A Bubble and Do We Want It to Burst?

Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a six million dollar stake in Facebook. The next day, the stock shot up. As there was not...

Facebook and American Express create new currency for advertising spend

This morning, Facebook and American Express announced that cardmembers will now be able to pay for Facebook ads using Membership Rewards points, marking the first time any company has connected a rewards program to advertising spend. It is also the first time, to our knowledge, that a rewards program was used to generate demand for…