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Shoppers Are Using Smartphones and Tablets for Back-to-School Shopping

Data from the National Retail Federation (NRF) and BIGresearch show that a significant number of shoppers are using smartphones and tablets to research products, redeem coupons, look up store information and make purchases for back-to-school items this year.

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Mobile Apps: Average CTR ‘Substantially’ Higher Among Males

A nifty infographic from inneractive, a mobile ad mediation provider, features a ridiculously long smartphone - along with a look at how usage of mobile apps differs between males and females. The infographic is titled: "Mobile Apps: The Battle of the Sexes."

Thinking about Brands and Leads… Again

The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became...

The Mobile Deal Space

The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It's a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of...

Clickbooth’s "Affiliate Awakening" Tops ASE Attendees’ List of ‘Must Attend’ Parties Sponsors include Calculated Creativity, Authorise, Optizmo, Verified Credible, and Prominent Leads

Clickbooth, the industry's leading CPA & Premium CPC Network, has teamed up with industry-leading companies Calculated Creativity, Authorise, Optizmo, Verified Credible, and Prominent Leads to play host to the event that is being called the biggest party of ASE11: "Affiliate Awakening".