If you’re a marketer or webmaster who has yet to dig into what schemas are, you could be missing out on clicks and other benefits. Schemas are HTML tags that webmasters can use to mark up their pages in special ways recognized by major search engines. “On-page markup enables search engines to understand the information […]

According to a recent survey from Eloqua, CMO.com and Software Advice, B2B marketers indicate that third-party lead generators yield the highest volume of leads, followed by search engine advertising and in-house email marketing. The survey found that 34 percent of B2B marketers around the world say third-party lead originators produce a high quantity of leads, […]

Who says the daily-deals sector is dead? About 12 hours after Half Off Depot acquired CrowdSavings for $6.4 million in cash and stock, it was revealed that Groupon acquired MashLogic, the company behind Britely, a browser add-on tool that lets users save and share things they see on the Web. Don’t get intrigued by Britely, […]

A New York Times profile of Snapchat revealed that the startup recently raised $13.5 million in venture capital led by Benchmark Capital. It gives the company a valuation between $60 million and $70 million, despite its lack of a true revenue stream. That’s big news enough, but a tiny bit of the article highlights something […]

Foursquare continues its rollout of business-friendly features with today’s announcement of shareable business pages. In other words, when a Foursquare app user tweets, posts to Facebook, emails or text messages about a place with friends who don’t have the Foursquare app on their phone, they’ll be linked to a “shiny new page” displaying pertinent business […]

If you’re an advertiser in the U.S, now’s a great time to advertise on Facebook. According to TBG Digital’s “Global Social Media Report: Q4 2012,” Facebook advertising costs hit a record low in the fourth quarter of last year. CPCs The report found that the average cost-per-click (CPCs) rates in the U.S. dropped 37 percent […]

When people hear “affiliate marketing,” imaginations might run wild with visions of unsavory practices and FTC settlements. But in its purest form, affiliate marketing is a robust channel, even for generating leads. To clear the air a bit, we turned to a few experts and resources to piece together a foundational view of affiliate marketing. […]

Digital Net Agency (DNA), a performance-based search agency, has created an infographic offering an overview “doomsday” linking and SEO practices that will get your website banned from Google. It examines how Google responded to unethical linking practices used by companies like DBCC, J.C. Penney, Overstock and, yes, Google itself. DNA also points out the “four […]

In what could be a positive sign for the company, Twitter has raised the price of Promoted Trends to $200,000 per day. This reflects a 33 percent increase from last year’s rate of $150,000 a day, and a 150 percent increase from the $80,000-a-day rate back when Promoted Trends were introduced in 2010. “With Promoted […]

The mortgage industry is an example of an area of lead generation where leaving a trail of breadcrumbs (i.e., proofs of value) can keep consumers intrigued before they’re final shown a precise cost. Here are four tips for doing this: 1)