Articles by

The Geek Class

While we can't admit to having watched the show, we did find ourselves completely intrigued by a new reality show that stars three transgender women doing makeovers, not the least of the intrigue stemming from the fact that the very people who made...

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

SEO Has the Biggest Impact on Lead Generation

Webmarketing123 recently released its "2011 State of Digital Marketing Report", which surveyed more than 500 marketing professionals on the topics of SEO, PPC and social media marketing. Among the findings in the report is that SEO plays the most important role in lead-generation goals for B2B and...

Facebook Was the Most Engaging Web Brand in September

According to the latest figures from Nielsen, Google remained the top Web brand by total unique visitors in the U.S. in September. However, Facebook remained the most engaging Web brand by time spent per person.

When to Think about Your Next Business

I forget where we heard this, but a famous author and researcher asked people to go to the bookstore, either online or in that old thing called a bookstore, to count the number of titles that have the word happy in them. The question alone suggests...

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Affiliate 2.0

Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds...

Men Are More Engaged in Online Social Shopping Activities Than Women

Performics recently released its "Social Shopping Study: Participant Behaviors & Preferences on Social, Shopping and Deal Sites.: Contrary to popular belief, the study found that men more frequently take part in shopping activities via social networks, shopping sites and deal sites than women do. However...