Conversion rate optimization is “a well without a bottom,” which is why online marketers who stop at elementary tips for improving their landing pages are missing out. Alesia Krush, digital marketer at Link-Assistant.com writing for Search Engine People, offers 15 “tests” for marketers to help them gauge how well they understand their landing pages. Among […]

Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at using tactics like SEO, PPC, landing pages, social media and email, they often lack a planned approach based on an integrated inbound marketing plan, […]

How much does the Google brand affect how people perceive search results? A lot, according to a study from SurveyMonkey. The company surveyed 641 respondents and split them up into two groups: –

Academic research can be overwhelming and hard to wade through, but some of it holds some gems for small businesses looking to improve their marketing and overall business tactics. Gregory Ciotti, content strategist at Help Scout writing for Unbounce, offers a neat overview of 25 tips for small businesses gleaned from research. These include: –

Leads360, a provider of CRM and lead-management software, has crafted an infographic walking us through the evolutions of the sales profession since Don Draper roamed Madison Avenue in “Mad Men.” In short, marketing and selling have gone from being centralized operations to being a two-way conversation with buyers that involves layers of influence. “If they […]

Marketing automation is the technology supporting demand generation. Demand generation is “the art and science of creating lead flow for sales.” The goal of the former is to yield the latter, and Thor Johnson, the leader of Team Thor Marketing writing for Marketing Land, has some insights to make that happen. In this first post […]

The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) have finalized “Mobile Phone Creative Guidelines.” The guidelines, which are meant to supplement the MMA’s “Universal Mobile Ad Package,” aim to help resolve the fragmentation in the mobile ad industry. “Additionally, the new guidelines provide directives that are necessary to empower creative shops and publishers […]

According to BIA/Kelsey, social advertising revenues in the U.S. will hit $11 billion in 2017. In 2012, social ad revenues totaled $4.7 billion. If the company’s projections are accurate, it will mean a compound annual growth rate (CAGR) of 18.6 percent. The forecast included an optimistic note about locally targeted social ad revenues, which totaled […]

GetResponse, an email marketing solutions provider, has created an infographic showing how integrating social sharing in email marketing messages can drastically improve results. Here are some of the more notable findings: –

Facebook is an easy target for disgruntled marketers who want to complain about users seeing irrelevant ads. The truth of the matter is that if an advertiser is running ads that are being shown to the wrong users, it’s on them, not Facebook. The social network arms advertisers with plenty of targeting options and data, […]