If you're not promoting your offers on Facebook - or your brand in a general sense - you're really missing out. Facebook continues to have the world's largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.
TBG Digital recently released its "Global Facebook Advertising Report: Q4 2011." Among the major findings is that average cost per click (CPC) rose by 10 percent in the U.S.
When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant
Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London
Amy Johannes is a former writer for Promo magazine. She is a senior editor at Epsilon.
