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The Week in Review

January 26, 2012 | 

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Florida Dentist Prospects With Postcards

January 26, 2012 | 

A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year

Three Steps to Toughen up Your Loyalty Offensive

January 26, 2012 | 

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

Is Now a Good Time to Sell Your Marketing Company?

January 26, 2012 | 

More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital

4 Tips for Integrating Inserts and Social Media

January 26, 2012 | 

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

Macy’s Expands “Go Red” Promotions in Ninth Year

January 25, 2012 | 

For the ninth consecutive year, Macy

IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media

January 25, 2012 | 

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Fan Club Promotions Help Dairy Queen Drive Customers to Franchises

January 25, 2012 | 

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects

January 25, 2012 | 

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.

Chief Marketer Listline January 23

January 24, 2012 | 

Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.