The Pew Research Center's Internet & American Life Project found that more than half of U.S. adult cellphone owners used their cellphone during the holiday shopping season for one of three reasons: to call a friend, to look up reviews of a product online and to look up the price of a product online while...
Human nature is a very real thing. It's not some flippant explanation for activities that require greater conscious thought to explain. It actually and accurately describes a wide range of behaviors for which science might prefer to lump into other social psychological hypotheses but for...
I have a feeling Giants fans
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.
As marketing databases mature, they inevitably accumulate more data, perform more slowly, and
People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see. Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see.…
Lately,
Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years
While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment
Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.
