Health care reform is a complex beast whose consequences have yet to be fully felt by its many stakeholders, including those in the business of health insurance lead generation. To get a better idea of how the Affordable Care Act has impacted and will impact the industry, we spoke with Bill Daniel, president and CEO […]

If you thought YouTube would idly sit back and allow Instagram (i.e., Facebook) and Vine (i.e., Twitter) to fight over the short-form video pie by themselves, think again. The biggest online video property in the land is introducing the world to MixBit, its own video creation and editing app. An iOS version of the app […]

Google recently gave Gmail users a new-look inbox

Yesterday on its new Facebook for Business site, the social network announced an update to its News Feed, giving older organic stories that a user doesn’t scroll down far enough to see new life. In its post, Facebook explains the update to its News Feed ranking algorithm: “Now organic stories that people did not scroll […]

Unified, a cloud marketing technology company, has churned out an infographic detailing the history of social advertising, a market that’s only existed for about eight years. According to BIA/Kelsey, social ad revenue in the U.S. is expected to hit $6.1 billion in 2013, up nearly 30 percent from $4.7 billion in 2012. By 2017, this […]

By Michael Weissman, chairman and CEO, SYNQY Corp.

To overcome the limitations of the Internet, marketers rely on practices that unwittingly feed consumer ADD (Attention Deficit Disorder). It’s a scenario that both marketers and consumers have learned to live with but not necessarily like. Because third-party websites limit a brand’s presentation, marketers resort to enticing prospects to take a journey, leaving the site they’re on to visit the brand-owned website where they can receive a richer brand experience. The distraction, diversion and ultimate journey itself has “trained” consumers to act and react in ways that are not always desirable for anyone. But today, technology presents an antidote to the chaos, by providing an alternative to connect the brand and consumer in ways everyone will like.

Should you be putting effort into Foursquare or Yelp? The answer for small businesses is simple: both. But it’s worth noting that one of those platforms is hotter than the other. According to Fast Company, Foursquare topped 33 million user-generated tips on its location-based platform last month, which reflects a year-over-year increase of about 65 […]

QWIQQ is a Texas-based company that aims to help small businesses master the art of social selling via a mobile app. Among other things, it eschews the idea of daily deals in favor of flash sales. To find out what the difference between the two is, along with why the idea of refraining from selling […]

ExactTarget, a marketing solutions company, has put together an infographic to help marketers know what the coming months should mean for their holiday email marketing campaigns. Those who think it’s way too early to start thinking about, planning for and sending emails about the winter holidays should know that some retailers are already ahead. Here’s […]

If you’re new to search marketing, you might be a bit overwhelmed by all the acronyms and jargon bandied about by more seasoned professionals who talk about link building. Thankfully, Julie Joyce, director of operations at Link Fish Media, has written a comprehensive A-to-Z guide to link building. Here are some of the entries: –