Ambassador, a social referral automation platform, has put together an infographic summarizing some key data about B2B marketing this year and beyond. Here are some of the interesting bits of information: –

According to a report from Yesmail, nearly half of all emails the company sent in the second quarter were opened on mobile devices (i.e., smartphones and tablets). However, click-to-open (CTO) rates on mobile are significantly lower than on desktop computers, spotlighting an opportunity for marketers. “Yesmail’s Email Marketing Compass: The Mobile Effect” analyzed more than […]

LivingSocial and Blue Calypso, a small marketing company, have reached a settlement in a patent-infringement lawsuit that was filed by the latter party almost exactly a year ago. The terms are being kept confidential. Back on Aug. 27, 2012, Blue Calypso explained that it had filed a suit against LivingSocial for infringement on its U.S. […]

Content marketing can be exciting, engaging and profitable, even if your company’s line of work is “boring.” The key is to get over the notion that your industry is dull and unappealing. “We’re not boring to the people who want to find us,” said Dan Moyle, inbound marketing specialist for AmeriFirst Home Mortgage, during a […]

According to a recent report from SimpleRelevance, consumers open their emails at all hours during the day. However, the majority of them seem to have a “magic hour” when they do all their clicking in emails to get to websites that lie behind those messages. The ‘Magic Hour’ SimpleRelevance finds that 62 percent of customers […]

According to a survey conducted by Ipsos OTX, 15 percent of online consumers around the world forward links to a brand or product’s video, while 19 percent forward links to articles about brands or products, and 19 percent forward links to a brand or product’s website. The most active sharers of videos are Turkey, Brazil […]

Kenshoo Social, a provider of social media marketing technology, has created an infographic to compare Facebook advertising performance in the second quarter with performance in the first quarter. Here are some of the interesting tidbits: –

Groupon began tinkering with affiliate marketing in late 2009, but today the company is delving deeper into the arena with Groupon Partner Network (GPN). The company calls it “the first proprietary local e-commerce affiliate marketing platform designed to help online publishers better monetize their online presence through the promotion of Groupon deals.” The daily-deals company […]

By Andrew Caravella, vice president of marketing, Sprout Social

We all know that social media has grown far beyond puppy pictures, traffic-flow updates and random personal rants. Countless companies have flocked to social media and charged their teams to build brand awareness, customer loyalty and highlight new products. So, traditionally, social media makes its most permanent home in the marketing and communications function of a business. However, it needs to extend itself well beyond the marketing mix and integrate — strategically and tactically — into a number of key functions.

Social media feedback is plentiful, but it’s also unstructured and sometimes difficult to apply directly to a company’s day-to-day operations. This is the challenge newBrandAnalytics (nBA) aims to resolve for restaurants, hotels, retail businesses and government agencies. To learn more about how social media data can be turned into actionable insights, we spoke with Kam […]