According to Optify’s “2012 Marketing Athlete Survey Report” marketers benefit from following a healthy habit regimen to meet lead generation goals and boost their company’s growth. The study surveyed B2B marketers, finding that most marketing athletes do not plan to outsource tactics such as social media (79 percent), email marketing (76 percent) and lead generation…
Email isn’t getting as much buzz as social media is these days, but the tried-and-true marketing channel is still a great way to get a message out to a large group of people. When it comes to lead generation, email is a tool that requires preparation, testing and discernment in order to get the best…
Startup NimbleCommerce has launched NimbleNetwork, a product that offers media companies a place to share their daily deals. “Together (the media companies) are a lot stronger than they are individually, and together more market share will slide toward them and away from the Groupons of the world,” said Kevin Wray, senior vice president of sales…
Right On Interactive, a marketing automation company, takes us into the depths of the ecosystem of lifecycle marketing with the infographic below. Among the enlightening numbers (pulled from various sources) are: 47 percent of B2B marketers close less than 4 percent of marketing-generated leads 38 percent of leads move from an initial inquiry to a…
Apple Maps have some catching up to do. Google has unveiled the addition of underwater images to Google Maps – with a Street View feature.
The holiday season can be a boon for B2C companies, but they can’t expect to just sit back and wait for sales and leads to fall into their laps like gifts from the North Pole. Preparation and understanding the nuances of the season and how consumers behave during these months are essential when it comes…
According to a study from Google, mobile-friendly sites convert users into customers much better than mobile-unfriendly sites do. The study found that 61 percent of people said that if they don’t find what they’re looking for right away on a mobile site, they’ll quickly move on to another site. Meanwhile, 67 percent of users say…
A study from Forrester analyzed 77,000 online transactions that took place April 1-14. It found that less than 1 percent of these online purchases were influenced by social networks like Facebook or Pinterest, compelling Forrester to encourage e-commerce businesses to focus more of their efforts on traditional online marketing tactics like search and email. The…
Remember Myspace? You’re forgiven if you don’t, since the last time it was relevant was around President Obama’s victory in the 2008 election. Well, maybe, just maybe, it’s time to start paying attention again. With Justin Timberlake as the face of the new ownership team, Myspace is giving the world a glimpse at its redesign…
Lab42, a market research company, surveyed 1,000 social media users to gauge their thoughts on their thoughts on liking a brand on Facebook. Among the key findings are: 87 percent of users like brands on Facebook 82 percent of those who like brands on Facebook say it’s a good place to interact with brands, with…
