Joanna Gerber, Author at Chief Marketer

AI

Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers

It used to be enough for brands to just track what their human customers were saying about them. Now they need to know what LLMs are saying about them, too. At the same time, the rise of AI has sped up every factor of digital marketing. Campaigns can be designed and launched in a matter of […]

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Marketers

AI Marketing Platform Bluefish Raises $20M In Series A Funding

On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding. The round, which brings Bluefish’s total funding to $24 million, was led by NEA and Salesforce Ventures.

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Marketers

One Startup’s Plans To Make Digital Out-Of-Home More Accessible

Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement.

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AI

Wondercraft Launches AI Tool To Speed Up Audio Ad Production

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible […]

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AI

Sorry, LLMs – Congress Might Make It A Whole Lot Harder To Train On Copyrighted Content

AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that.

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Marketers

Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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Marketers

This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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Marketers

Digital Culture Group Intros Its AI Tool For Measuring Ad Resonance

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital […]

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AI

AI Can Do Your Job Better Than You Can (Well, Actually, It Depends)

There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative AI to churn out marketing copy or creative doesn’t necessarily mean the results are any good. Like any other tool, knowing how to get the most out of a large language model takes time and […]

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AI

Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life

Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

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