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Digital & Technology
Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away
In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.
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Cynsiders
The Sports Connection
Driving revenue with live content will be one of the hot topics at Cynopsis’ ScreenShift event, taking place October 14 in NYC. Jon Giegengack, Founder and Principal, Hub Entertainment Research, will be on hand to address that topic and more – here’s a peek at his take. The name of your panel is “Winning with […]
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The Big Story
Not So Long, Solimar
Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.
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CTV Roundup
Why FAST Channels Are So Interested In Courting YouTube Creators
My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.
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Branding/Marketing
PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.
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Media Relations
Friday Is the New Monday: Just Ask RealSense’s 500 Headlines
Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.
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Data-Driven Thinking
How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back
Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great in a deck, but they rarely correlate to true success where it matters: revenue, growth and long-term business performance. These surface-level metrics give a […]
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AdExchanger Talks
Making Sense of DSP-SSP Convergence
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.
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Marketers
Digital Culture Group Intros Its AI Tool For Measuring Ad Resonance
With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital […]
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Digital & Technology
Barcelona Principles 4.0: Reinventing PR Measurement for a New Era
The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.
Author