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  • SPOTLIGHT ON

    Meet Michelle Luba and welcome back Tanya Alvarez.
    Find out about ConnectingMoms.
    Learn about the potential of social networking sites and gated communities.

  • Microsoft to Battle iPod with Zune

    Microsoft revealed the obvious, late last week, when they announced their intentions of entering the handheld entertainment market with products under a brand named “Zune.” The Zune brand is expected to be introduced next…

  • Advertisers Eyeing Podcasts

    Nielsen Analytics released a report titled “The Economics of Podcasting” last week. In the report it was indicated that podcasts are garnering an increasing audience of listeners, which has caught the eyes of advertisers…

  • U.S. Still Leads ‘Dirty Dozen’ of Spam

    In its most recent “Dirty Dozen” report concerning the top twelve spam-relaying countries and continents during the second quarter of 2006, threat management solutions leader Sophos indicates that the U.S., once again, is…

  • Gotuit Starts Video Portal with Search and Ad Implications

    Gotuit Media, a video-on-demand content provider, recently unveiled Gotuit.com, which is an ad-supported broadband video portal. It hopes to use a tagging system as well as a sleek interface to give users a pleasant…

  • Lead Generation: Pay-Per-Action

    The June 20th cocktail party for Exchange Place could have doubled as a movie set. I was an invited guest representing ICMediaDirect.com and among some advertising professionals thoroughly enjoying views of the Manhattan…

  • Mortgage Lead Gen’s “Strive for 5”

    At the dealer where I take my car to be serviced, plain paper printouts adorn the walls reading, “We Strive for Five.” After asking, I learned that the service writers, that is, the one who handles your visit, receives more money if you give…

  • Lap Top Design Contest Draws Hundreds of Contestants

    Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.

  • Comcast Debuts CD Sampler of Internet Sites

    There’s a new kind of premium that helps consumers tame the Internet. It’s a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.

  • P&I Postscripts

    CINGULAR WIRELESS: has been courting Ohioans with a…UNITED AIRLINES: is out with a new…