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Gotuit Starts Video Portal with Search and Ad Implications
Gotuit Media, a video-on-demand content provider, recently unveiled Gotuit.com, which is an ad-supported broadband video portal. It hopes to use a tagging system as well as a sleek interface to give users a pleasant…
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Lead Generation: Pay-Per-Action
The June 20th cocktail party for Exchange Place could have doubled as a movie set. I was an invited guest representing ICMediaDirect.com and among some advertising professionals thoroughly enjoying views of the Manhattan…
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Mortgage Lead Gen’s “Strive for 5”
At the dealer where I take my car to be serviced, plain paper printouts adorn the walls reading, “We Strive for Five.” After asking, I learned that the service writers, that is, the one who handles your visit, receives more money if you give…
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The Breaking Point
Reading that the mortgage banking lead generation vertical might be showing increased signs of contraction will worry some people and have others pleased. For those who make their living off the vertical, they see the potential…
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Agencies
Lap Top Design Contest Draws Hundreds of Contestants
Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.
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Agencies
Comcast Debuts CD Sampler of Internet Sites
There’s a new kind of premium that helps consumers tame the Internet. It’s a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.
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Agencies
P&I Postscripts
CINGULAR WIRELESS: has been courting Ohioans with a…UNITED AIRLINES: is out with a new…
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Agencies
Discovery Channel Sinks Teeth Into Shark Stunt
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.
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To BMT or Not To BMT?
When mentioned among SEMs (Search Engine Marketers) in a casual setting, Bid Management Tools, which will be referred to as BMTs in this article, often dampen conversations, like talking property tax law at a cocktail party. This is…
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Insane in the Domain
Here are some things about domain names that I didn’t know that were mentioned in a Wall Street Journal article this week featuring a “domainologist”:
1) There are roughly 47 million registered “.coms.” 2) The letter “a” when used
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