Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by […]

Small businesses found social media to be more effective in 2012, but they still aren’t utilizing the medium enough, according to a recent survey from Constant Contact. According to a survey of 1,100 U.S. B2B and B2C small businesses and nonprofits, Facebook was noted as far and away the most effective social media platform, but […]

On Tuesday, Google took the wraps off of its Full Value of Mobile initiative to help marketers and businesses understand how mobile impacts them online and offline. The initiative aims to help marketers get a better understanding of mobile attribution. It includes a calculator tool that helps businesses: –

Linchpin SEO, a digital interactive agency, has put together a cheat sheet in the form of an infographic to help marketers understand how they can boost retweets, clicks and overall engagement. Here are some interesting facts from the infographic: –

At the LeadsCon Buyers Summit last week in Las Vegas, Jonathan L. Pompan, attorney at law with Venable LLP, gave a presentation titled, “What Lead Generators Need to Know About the Consumer Financial Protection Bureau (CFPB).” The session offered a helpful overview of what the CFPB is, what the organization’s objectives are, where its authority […]

LeadiD’s #OrangeKicks movement for bringing trust back to lead generation gains momentum among buyers, sellers, aggregators, agencies and third parties Las Vegas, NV (PRWEB) March 25, 2013 LeadiD, the first and only independent, neutral platform that collects definitive information about the origin and history of an online inquiry, today noted that the lead generation industry […]

By Jennifer Wong, marketing at HasOffers

The most important step for building a marketing machine is to establish goals and baseline metrics. Goals created from thin air are probably not very realistic and won’t set you up for success. Goals developed from baseline metrics will help you set a more realistic expectation of your marketing plan for your sales team and executive board.

On Monday, Yelp announced a new “Revenue Estimate” tool to help local-business owners understand how their business from Yelp compares to national averages from a Boston Consulting Group (BCG) study. The free tool multiplies customer leads sent to the business via Yelp each month by the business’s average revenue per customer lead. It also includes […]

Facebook has been keeping marketers on their toes lately, thanks to its graph search tool and revamped news feed. As marketers await the full rollout of each product, there’s plenty of preparation to do. Courtney Seiter at Marketing Land shares 20 things thy can do to get ready, including: –

LeadsCon, a lead-generation conference, wrapped up its West Coast show in Las Vegas last week. On the first day of the event, March 18, the Buyers Summit was held. This summit offered 11 presentations and talks for those in the business of buying and closing leads. The panel discussion of the day was titled, “What’s […]