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  • Lead Generation: Pay-Per-Action

    The June 20th cocktail party for Exchange Place could have doubled as a movie set. I was an invited guest representing ICMediaDirect.com and among some advertising professionals thoroughly enjoying views of the Manhattan…

  • Mortgage Lead Gen’s “Strive for 5”

    At the dealer where I take my car to be serviced, plain paper printouts adorn the walls reading, “We Strive for Five.” After asking, I learned that the service writers, that is, the one who handles your visit, receives more money if you give…

  • The Breaking Point

    Reading that the mortgage banking lead generation vertical might be showing increased signs of contraction will worry some people and have others pleased. For those who make their living off the vertical, they see the potential…

  • SPOTLIGHT ON

    Meet Michelle Luba and welcome back Tanya Alvarez.
    Find out about ConnectingMoms.
    Learn about the potential of social networking sites and gated communities.

  • Microsoft to Battle iPod with Zune

    Microsoft revealed the obvious, late last week, when they announced their intentions of entering the handheld entertainment market with products under a brand named “Zune.” The Zune brand is expected to be introduced next…

  • Advertisers Eyeing Podcasts

    Nielsen Analytics released a report titled “The Economics of Podcasting” last week. In the report it was indicated that podcasts are garnering an increasing audience of listeners, which has caught the eyes of advertisers…

  • Lap Top Design Contest Draws Hundreds of Contestants

    Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.

  • Comcast Debuts CD Sampler of Internet Sites

    There’s a new kind of premium that helps consumers tame the Internet. It’s a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.

  • P&I Postscripts

    CINGULAR WIRELESS: has been courting Ohioans with a…UNITED AIRLINES: is out with a new…

  • Discovery Channel Sinks Teeth Into Shark Stunt

    Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.