Some ideas take a while to grasp. Some make sense right away. Some might make sense but go nowhere. Others don’t seem to make sense right away but end up clicking at some point later. Some ideas become financial successes…

Blockbuster has leveraged their offline presence to expand their online store and vice-versa. I recently met with Daniel Starr, the Senior Director of Marketing for Blockbuster. Excerpts below.

Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…

One of the top challenges of any coordinated e-mail marketing program is maintaining a “clean” reputation with ISPs. Indeed this task can consume so much time and energy that many companies choose to abandon e-mail…

The legal climate surrounding anti-spam litigation appears to be changing. Recently a court awarded $2.5M in damages against anti-spammer Mark Mumma for defamation. It seems that at least one court has recognized that…

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to obtain the most breaking and relevant news in the Affiliate Marketing sector.

According to Media-Screen’s “Netpop|Play” report, broadband users in the U.S. spend almost half of their spare time in an ordinary weekday online. This means that a broadband user spends about an hour and 40 minutes of their…

Good Magazine, “media for people who give a damn” according to its Web site, recently unveiled a revealing video with some revealing information about the big world of porn.

Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”

Internet advertising has been a dynamic industry ever since the days of Prodigy and America Online. From buying basic text advertisements on the earliest websites, to buying cost per impression, cost per click, cost per action, then