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Agencies
Kodak Moves to Boost Printer Sales with Racecar Design Contest
Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.
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The Backwards Halo
Well, Einstein was right about one thing. Everything is relative. I figured it out when I was buying pajamas. Or was it the cereal? No, it was the pajamas.
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Going Global
International promotions are occurring at a rapid pace in every product category as more companies sell to a global audience. While going global is not
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Agencies
Hooked on Going Mobile
Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer
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Agencies
Build-A-Penguin
Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275
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Stoking the Fire
A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food
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Mom 2 Mom
Playgrounds used to be the primary place where mothers traded tips on parenting as their children played in the sandbox. Moms are more likely now to discuss
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Spotlight On: Anna Papadopoulos From Euro RSCG 4D
Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.
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News, the Broken Variety: Ooooo
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx and Jeezy Villbase. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Class Acts
A strange thing happened earlier this week for those running ringtone offers. Affiliates everywhere logged in, and their brows furrowed. Their previous night’s numbers didn’t look quite right. They checked their…
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