Author

  • Online Ad Spend Passes $5 Billion in Q2

    The most recent data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that online ad spending stormed ahead to reach $5.1 billion for the second quarter alone, a 25.4% increase from the same quarter last year.

  • Google, Microsoft Popular in U.K., Facebook Growing

    In August, Google attracted 28.3 million unique visitors in the U.K., or about 88.8% of the U.K.’s total online audience (ages 15 and older), according to recent comScore numbers.

  • NATIONAL AD FORCE TO OFFER ADVERTISERS ALMONDNET’S POST-SEARCH™

    NEW YORK – AlmondNet (www.almondnet.com), a New York-based behavioral targeting advertising company, has signed a strategic partnership agreement with National Ad Force, a premier interactive online advertising sales company.

  • iLegal – What to Do When Someone Won’t Pay?

    Unfortunately, every now and then we all have to deal with a person or entity who shirks their financial obligations. There are many reasons why companies fail to pay their obligations when they are due.

  • NBA Partners Push China Games Exhibitions

    The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.

  • Online Ad Spending Up 25%: IAB

    U.S. marketers spent $10 billion on online advertising in the first half of this year, increasing their Web ad budgets by about 26% compared with the first six months of 2006, according to the latest version of the Interactive Advertising Bureau’s quarterly ad report.

  • Delta Brings Experiential Lounge to New York City

    Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.

  • Google Leads Search Field in August

    According to the latest figures released by Nielsen//NetRatings, Google handled the majority of all Web queries online in the U.S. in August. Yet again, the list was absent of any surprises.

  • Facebook Eyes the Rest of the World

    Though it has been no secret that Facebook has had hopes of expanding its territory into international markets, there has been renewed buzz lately thanks to The Financial Times reiterating this on Sunday, and a comment made by Facebook to MSN.

  • FTC Charges Online Marketers of ‘Debt Meltdown Program’ with Failing to Deliver Promised Debt Reduction Services

    As an affiliate marketer, it’s imperative that you stay up to date with the latest FTC actions against online advertisers. You want to look out for trends, and you also want to be informed when any offers you might be running have attracted unwanted attention from the FTC. Be aware; it’s your best defense.