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  • CommerceGate Partners with Cupid PLC as Global Payment Processor

    Barcelona, Spain (June 21, 2012) – The leader in international billing and payment processing CommerceGate (www.commercegate.com) today announced a new partnership with Online Dating giant Cupid PLC (www.cupidplc.com).

  • The Truth Comes Out. HitPath Lawsuit against Cake Marketing Settled with a Federal Injunction

    New Orleans – June 20th, 2012 HitPath® the enterprise level, Performance Marketing tracking solution announced today that it had resolved its federal lawsuit against Accelerize New Media, Inc. d/b/a Cake Marketing and two affiliate networks.

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • The Lead Gen Series Part 2: “Who Pays?”

    Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…

  • What is Lead Generation

    There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as, “someone who is interested in, could be interested […]

  • Global Mobile Advertising Market: $5.3 Billion in 2011

    According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.

  • 28% of Father’s Day Shopping to Happen Online

    According to the National Retail Federation (NRF), $12.7 billion will be spent on Father’s Day this year, with nearly 1 in 3 shoppers saying they’ll shop online this year.

  • Facebook Shares More Important Than Backlinks for Google Search Results

    Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly correlated with good rankings in Google’s index.

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Time to Get A Job?

    For anyone out there who enjoys a non-traditional work set up, this author included, the threat of a typical job sounds worse than a week long marathon of Ishtar and Waterworld. Were we the prototypical affiliate, who should…