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  • Lexus Drives Promos Court Side for US Open

    Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men’s Singles Championship to serve up promos right down the baseline of the tennis event.

  • Yoplait Extends ‘Save Lids to Save Lives’

    General Mills is gearing up for Yoplait’s iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.

  • Consumers Unsatisfied with Portals

    According to the most recent study conducted by the American Customer Satisfaction Index, customers in the U.S. are becoming less satisfied with major portals and search engines, Google included.

  • Google Loses Search Share

    According to comScore Networks’ monthly qSearch analysis of search engine activity released on Sunday, Google actually saw its share of online searches decrease in the month of July 2006, while Yahoo!, Time Warner, and Ask each…

  • Splogs Continue to be a Growing Pain

    According to Steve Rubel’s Micro Persuasion blog, the newest issue of Wired magazine contains some in-depth discussion about splogs and how they present a challenge for search engines and the blogosphere.

  • MediaWhiz Launches adNet a Customizable Solution for Online Display Advertising

    NEW YORK, NY, August 21, 2006 – MediaWhiz Holdings, LLC today announced the launch of adNet, a newly established ad network for online display advertising. adNet’s new offering allows advertisers and publishers to…

  • Bubble 2.0 ?

    Few areas have shown the growth or the robustness that lead generation has. Rising from not just relative obscurity but the dregs of credibility, the model and those in the space have shown they belong in front and among the top tier of…

  • Reputation

    One of the more interesting consequences of today’s information society is not just the abundance of information, but the potential permanence of it. I remember companies advertising for browser cleaning products. Before today’s registry cleaning…

  • “Web Conditioning: Get Your Site in Shape”

    It’s not talked about much, but woodland animals are notoriously unresponsive to advertising. That’s why you don’t expect to see many billboards when camping. The website of a brick-and-mortar business acts…

  • SPOTLIGHT ON… Larry Organ from ConsumerBase

    – Find out how a data marketing company operates online
    – Discover Larry Organ’s response to his controversial interview in Forbes Magazine
    – Find out how you can make more money with your data