Online promotions were a major topic at this year’s PROMO Expo, so I thought I would recap some of the most salient points brought forth during the show.1.

All right class, let’s review. Who remembers the No. 1 Rule of Promotion? Peter?That’s right, the first rule was: Make Your Own Rules. Promotion is about

Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing

Putting on Their Game Faces Sponsors are stepping up activation to create an `experience’ consumers won’t soon forget.Cricket. Ski patrol. Yacht racing.

You’re a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy’s in the frozen-food case. Linus

WITH QUALITY PRODUCTS, EXOTIC TRIPS, AND A-LIST PLAYERS, THE PREMIUM INCENTIVE CATEGORY IS LOOKING PRETTY CLASSY.Marketers looking for quality products

WHEN WINNERS GET TO PICK THEIR PREMIUMS, SOMETIMES THEY CHOOSE THE SUPER BOWL, SOMETIMES LUMBER.When Pepsi-Cola Co. gave away 350 grand prizes in its

Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.

I cannot tell you how much I enjoyed reading Betsy Spethmann’s column a few moments ago (“Off Target,” June promo). It’s about time another sane human