DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT
Report Covers Seven Media, 19 Industry Categories, 30 Products &
Services

Neverblue Media Inc. foursome win BDC’s Young Entrepreneur Award for British Columbia

LashBack Launches CAN-SPAM Compliance Monitor
Email Marketing’s First Complete Compliance Service

Blogs have become a credible information source for public consumption, threatening news outlets and prompting them to hop on the bandwagon. Most media outlets, large or small, now have blogs on their sites. Unlike a print…

Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.

After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

Denny’s is tapping a Halloween theme to give kids an extra treat.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

(Philadelphia, PA) PhIMA (http://www.phillyinteractive.org), a newly formed professional association for Philadelphia’s growing interactive marketing community, will host an evening of bowling and networking at Lucky Strike…

New York, NY, October 10, 2006 – Retailers, catalogers, marketers and e-retailers are expected to spend $1.2 billion this year for online advertising campaigns that leverage behavior targeting (“BT”) according to eMarketer.