Bad is Good
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence
Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits
It's ironic, really, to see an image ad for Happy Meals. McDonald's turned up the emotional volume on Happy Meal ads last month, breaking its most extensive
In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater
health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair
You've got a long way to go, baby. Legal and tax challenges have hit the booming online tobacco business as states seek to limit direct cigarette sales
This wasn't planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty
DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures
I've been reading a lot about the steady decline of Priceline.com. (I'm still trying to decide whether the company is one of the most ridiculous business
A potpourri of data appearing this February in PROMO's sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with