Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this masterclass outlining advertising’s next moves, from data-driven playbooks to creative gambles that either scored big or fumbled hard.

These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]

This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy.

The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors’ PR teams should keep these crisis communications tips top of mind.

Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander Berlinski, SVP, strategy and business development, talks global strategy.   What markets are responding best to football?    Regarding market responsiveness, the NFL has increased its international presence by hosting regular-season games outside the U.S. The NFL’s international expansion strategy […]

AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.

This week’s hot takes on hot topics in experiential cover Nutty Cruisers, slope-side skincare and Matcha Moments.

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of […]

According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.

In the age of influencers, companies are leaning into influence, showcasing their leaders, their people, and becoming more public-facing, all to help their target audiences (internal and external) feel more connected to the brand. Indeed, it’s the company rock star era, with luminaries like Richard Branson having helped pave the way. “People want to consume […]