Author

  • Feedback Not Failure!

    Throughout my career, I have been fortunate enough to work with some incredibly successful individuals. I have learned some important lessons that have had a profound effect on my own life and marketing.

  • How Low Can It Go

    Thinking about Detroit’s woes started us thinking, yet again, about the general state of the economy. Listening to the latest round of news, it sounds a lot like the game limbo. Except instead of challenging ourselves…

  • Mergers and Hackquisitions

    The results of last week’s election will keep people talking for years to come. While thousands following the results from ad:tech and the millions country-wide found themselves glued to the television well into the night…

  • Mars Promotes Zeitler to VP Shopper Marketing

    Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing.

  • Mobile Ads Get Lots of Memorable Exposure

    Limbo, a mobile social network, partnered with GfK Technology, a market research company, to release their Mobile Advertising Report for the third quarter of 2008 on Monday.

  • Even the Rich Are Watching Their Spending

    According to recent surveys released by Unity Marketing and Ipsos Mendelsohn, affluent households are spending less of their money on luxuries and are choosing instead to focus on improving their homes.

  • Employees Like Social Networks and Personal E-mail

    A survey released on Monday by 8e6 Technologies, an Internet security company, showed that a majority of employees in the U.S. and the U.K. visit social networking sites at work and feel they should have full access to them.

  • Ad:Tech NYC Wrap Up – The Mega Article

    By now, most people have made it back “home” from ad:tech NYC, and are enjoying two of the most popular post-conference activities – sleep and organizing business cards. Despite the comfortable hotel beds. For many…

  • How Long is Your Pay Per Click Keyword Tail?

    With the increase in Pay Per Click (PPC) marketers, many top tier keywords have become saturated with competition

  • CPA Empire Announces Name Change to affiliate.com

    New name reflects the company’s leading position within the affiliate marketing industry