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Mobile Messenger Expands Senior Management Team with Experienced Mobile and Direct Marketing Leaders
Edward W. McCormick Named Senior Vice President of Human Resources; Israel Niezen Named Senior Vice President of Strategic Marketing and Development
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Get Ripped… Off
When we look back on the history of the world of flogs and flogvertising, we probably won’t know which straw broke the camels back. The straws in this case are mainstream news articles but more so legal …
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Original Works
In covering the flogosphere, one thing becomes clear very fast. A lot of sites and ads look very similar. And, in mentioning the often unimaginable lack of creativity, it’s to come off as not just critical…
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Local Search Leads to More Offline Action
According to a white paper published by TMP Directional Marketing and comScore, U.S. Internet users who conducted online local business searches are likely to actually end up in a store in person.
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One in Five Internet Users are Updating their Statuses on Twitter or Elsewhere
Pew Internet & American Life Project’s recent “Twitter and Status Updating, Fall 2009” report reveals that about 19 percent of adult Internet users use Twitter or another status update service, reflecting a huge surge from previous surveys.
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Retailers Meet Consumers in Social Realm, Holiday Spending Buzz is Down
Online retailers are flocking to the place on the Internet where a lot of attractive consumers already are: social networks and shopping sites.
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Twitter and Social Networks Cost UK Businesses $2.25 Billion
Morse, an IT services and technology company based in the U.K., recently found that the use of Twitter and other social networks by employees while at work is costing businesses in the country a pretty penny to the tune of 1.38 billion, or $2.25 billion, each year in lost productivity.
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Google Gains Market Share in September, Bing Stays Steady
Despite early indicators from StatCounter and Net Applications, Bing appears to have held steady in September, though Google conquered more market share during the month.
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Google Top Property in September, Entertainment, Education Sites See Fall Boost
According to the latest data released by comScore’s Media Metrix service, September showed a visible shift from the summertime to the fall season online.
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Size Doesn’t Matter as Much as Creativity for Rich Media Ads
According to Eyeblaster’s recent “Global Benchmark Report 2009,” rich media ads benefit from things other than size, though banner ads benefit from increased sizes because of increased visibility.
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