Next year, loyalty programs will undergo a double facelift

PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5

“Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users’ handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project

To paraphrase Homer Simpson, interactive marketing is there anything it can’t do? Well, yes, and that’s why spending on U.S. digital marketing will make

To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend

According to a recent report titled “Publishers Need Multichannel Subscription Models”, released by Forrester Research and written by Sarah Rotman Epps, 80 percent of consumers say they wouldn’t bother with newspaper or magazine content online if they had to pay for it.

There may be a lot of things iPhone users have that Android users don’t, and vice versa, but according to recent figures released by Nielsen, more Android users are using their phones for data and Web usage purposes than other smartphone users.

According to recent data released by Experian Hitwise, Bing gained market share in October while Google and Yahoo! lost a bit of the search pie.

We all know that the Internet is a huge part of online shopping, especially during the holiday season, but according to a recent survey conducted by the Opinion Research Corporation and Yesmail, online shoppers will lean heavily on social networks during this year’s spree of online holiday shopping.

The FTC Hosts Public Forum on Proposed Debt Relief Amendments to the Telemarketing Sales Rule