Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.

Coca-Cola’s C2 brand had a brief shelf life after its launch four years ago, despite a Super Bowl ad and a Yahoo takeover, due to a strategic oversight.

Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America.

Oridian will monetize Goal.com’s network traffic to bring relevant local online ads to sports fans throughout the French-speaking world

Let’s say that you run a nice company, a well-known company that has done well by most accounts, having grown from just an idea to one of the best brands in its field. You took this company public before the dot com crash, and…

Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock…

With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently.

The best and simplest answer to the title is actually quite obvious: when the recipient has no interest in the offer at hand.

Picture this: you receive an email, or see a banner ad, that congratulates you for somehow being eligible to receive a free plasma TV or a free Nintendo Wii, if you would just take a few minutes to complete a survey, with no visible indication of any conditions.

The latest figures released by the comScore Video Metrix service shows that while online video in general cooled off in January from its record setting December numbers, Google video sites still held onto its commanding lead in the U.S. market.