While the not quite drama of Microsoft-Yahoo continues, the ensuing attention paid to the former’s potential acquisition of the latter has at least started to focus the broader dialog on future possibilities of Internet…

Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts.

Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.

NBC and Liberty Mutual have struck a marketing partnership that casts the insurance company as primary sponsor of two movies tied to a larger promotional effort based on the theme of personal responsibility.

When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything…

Oridian’s worldwide presence will enable Fashion TV monetize all international ad traffic over FTV.com which reaches over 800,000 unique users per month

I came across an article on CCNMoney.com earlier this week relating to slide.com which was founded by Max Levchin.

New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services

LinkValu announces exciting enhancements to their eLifePolicy website and the launch of ‘Q2 Spring into Action Bonus for CPA Affiliates – Meet LinkValu at Ad:Tech San Francisco in booth #5558

Neverblue Media, a Canadian online marketing company that specializes in affiliate marketing, announced today that it has appointed Hakan Lindskog as the company’s new President. Current President and company co-founder, Todd Dunlop, will transition to an active role on Neverblue Media’s recently formed Board of Advisors.